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Privacy Policy

Bennett Marine, A Division of Yamaha Marine Systems, Inc. Privacy Notice

Effective 6/8/18

Bennett Marine (“Bennett”) values your personal information and respects your privacy.The purpose of this Notice is to keep you informed of: (1) personal information we may collect from or about you we may collect from or about you; (2) how we may use and share that information; (3) the choices and resources you have with respect to the forgoing [insert link]; (4) cookies and our collection, use and sharing of other non-personal information; and (5) additional information about the Bennett Website & Bennett’s privacy practices.Our primary purpose in the collection and use of this information is to further our efforts to interact and build relationships with you, our potential or existing customers, in order to provide a diverse array of innovative and reliable products. 

This Notice applies to the Bennett website located at and other related websites owned and operated by Bennett that may link to this Notice (the “Bennett Website” or “Website”). The Website and this Notice are intended for U.S. residents only. If you are a resident of another country, please use the following link(s) to find the appropriate Bennett 3rd party distribution center that corresponds to your geographic region.

By using the referenced Website(s), or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside or are a citizen.

1. Information We May Collect From or About You

Passive Information.When you visit the Bennett Website, we may collect passive information about your visit. Passive information is any form of aggregate data, navigational data, tracking data, click-stream data, or historical data, which does not on its own personally identify you. Passive Information includes information collected through cookies and web beacons (see 4 below

Personal Information When you register a product, purchase products through our ecommerce programs via the Website, send us an email, subscribe to one of our newsletters, or submit other data through the Bennett Website, we may obtain and collect personal information. Personal information is information collected that personally identifies you, such as by name, email address, mailing address, phone number.This personal information may be combined with Passive Information or additional information we receive from third parties, as well.

2. How We May Share or Use Your Personal Information 

Sharing.Personal information may be shared by Bennett on an international basis with its parent entity, subsidiaries and affiliates, and such information may be further shared between internal product groups in order to enhance the Bennett customer experience and offer additional products and/or services that may be of interest to you. We may also share your personal information with third parties either at your express direction, such as when you request that we have a dealer contact you or you authorize sharing of your personal information with a third party business partner.Bennett is not responsible for the handling of such information by these third parties who are responsible for their own privacy policies that would govern such collection, use and handling of this information.Bennett may also appoint third party agents in connection with its marketing and survey efforts, subject to a confidentiality agreement concerning the information. In any case, Bennett will not, without your consent, disclose any such personal information for use in connection with an unrelated third party’s marketing efforts.

Use.Bennett does not send unsolicited bulk emails or marketing-related communications to anyone who has requested that we not contact them. We send promotional information and communications only to those who have taken affirmative steps to subscribe to these communications or our existing registered customers, who have not unsubscribed or opted out of such communications. You may “opt-out” of our promotional use of your personal information (see 3 below).

If you have opted out of our promotional use of such personal information (see 3 below), Bennett will not use or disclose such information except as follows:

– to communicate directly with you in connection with your Bennett products, purchases or specific requests;
– to validate credit card numbers;
– to permit our website designers to develop features and services that meet your needs (see 4 below, including Cookies);
– to tailor your experience on our Website, showing you individually tailored content (see 4 below, including Cookies);
– to comply with a lawful subpoena or court order;
– to remedy any violation or breach of an agreement between you and Bennett; and
– to prevent harm to the property or rights of Bennett or its customers.

3. Choices & Resources With Respect to Your Personal Information

Response Opt-Out. In response to any Bennett promotional or marketing communication, such as a newsletter or other circulation, if you wish to no longer receive such communications, please follow the “unsubscribe” instructions contained in such communication.The entity or business group sending such communication will mark your personal information with this request to cease further marketing communications.However, you may receive future communications from other entities or business groups within Bennett that have received your personal information, unless you have already unsubscribed from such communications from those other entities or business groups or you have communicated a request to opt-out of such communications from all Bennett business groups.

Opt-Out, Amend or Delete Contact.If you wish to opt-out of our use and disclosure of your personal information for marketing and survey purposes (other than through use of the unsubscribe/opt-out provided in a marketing communication you may have received), or if you wish to amend or delete certain information that you have previously provided, please email your request to opting out in such communication, please provide detail of the specific product segment you wish to opt-out of or whether you wish to opt-out of all applicable products with respect to use and disclosure of your personal information for marketing and survey purposes.With respect to amendment or deletion of certain information, we will endeavor to provide a simple way to review, correct, update or remove personal information, as applicable.In some limited circumstances, such as to resolve disputes, comply with retention obligations, troubleshoot problems and enforce our Terms and Conditions, we may retain in our files information you have requested us to remove, but such information is not actively used.

4. Collection, Use & Sharing of Passive & Other Information Beyond the Scope of Personal Information 

Aggregate Information.Bennett may share aggregate statistical information with business partners, sponsors or other third parties without sharing your personal information. For example, we may tell an advertiser that X number of visitors visited a certain area on a website, or that Y number of men and Z number of women applied for extended service, but we would not disclose anything that uniquely identifies those individuals.

Cookies.Your browser software includes a feature called “cookies.” We may use “cookies” to enhance your experience with our site. If enabled, cookies may store small amounts of data on your computer about your visit to the Bennett Website, including your page preferences. Cookies tell us nothing about you personally, unless you specifically give us additional information. Bennett does not merge or associate our cookie information with any personally identifiable information obtained by us or from third parties. Cookies simply assist us in tracking which of our features you like best and what content you may have viewed during past visits. When you re-visit the Bennett Website, cookies can enable us to customize our content according to your preferences. We may use cookies to: (i) keep count of your return visits to the Website; (ii) accumulate anonymous, aggregate, statistical information on website usage; (iii) deliver content specific to your interests or past viewing history; and (iv) save your password so you don’t have to re-enter it each time you visit our sites. You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.

IP Addresses.An Internet Protocol (“IP”) address is a number assigned to your computer whenever you access the Internet. An Internet Service Provider (“ISP”) typically assigns a random dynamic IP address at the time of your dial-up. For local area network (“LAN”), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. Bennett may record IP addresses of visitors to its Website. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. Other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses are never associated with Internet users.

Web Beacons.The Website may contain web beacons, which are electronic images (sometimes called “single-pixel gifs”) that allow us to count page views, or to access cookies. We may also include web beacons in HTML-formatted newsletters containing graphics that we may send to opt-in subscribers, to count the number of newsletters that have been opened and read. Our web beacons do not collect, gather, monitor, or share any personal information about our website visitors. They are used only to compile our anonymous, aggregate statistics about website usage.

Computer Profiles.Bennett may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall website or Internet usage trends, as outlined in this Notice.

Geolocation.Bennett products and connected device applications may collect, use, and share precise location data, including the real-time geographic location of your Bennett product or connected device using a Bennett application in order to provide location-based services and features. Where available, geolocation features may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine the approximate location of your device and/or Bennett product. Unless you provide consent, this location data (if collected at all) is collected anonymously in a form that does not personally identify you and is used by Bennett, its affiliates and servicers generally to provide and improve location-based products and services. For example, your Bennett application may share the geographic location of your connected device or Bennett product with Bennett, its affiliates and servicers when you opt in to geolocation features within applications or Bennett products.Some geolocation features require combination with personal information in order to function.For example, some Bennett products with geolocation features are combined with product identification numbers that are tied to Personal Information.

Performance and Use of Your Bennett Product.Bennett products and connected device applications may collect, use, and share data related to your use of and the performance of your Bennett Product.This data (if collected at all) is collected either through your use of connected device applications or through diagnostic tools and is used by Bennett, its affiliates and servicers generally to provide more effective service and maintenance of your Bennett product, as well as to continue to provide and improve quality products, features and services.

5. Additional Information about the Bennett Website and Bennett’s Privacy Practices

Terms of Use.By using this Website you accept the general Terms and Conditions for using the Website, which are published either in proximate location to the link for this Notice or if not, then the Terms as provided in the following link shall apply, which incorporate the terms of this Notice by reference. If you do not agree to any of these Terms, you should not use the Website.

Information Communicated via Social Media & Other Similar Third Party Platforms.Any information disclosed via third party communication platforms are outside of the Bennett Website and subject to the privacy policies of those applicable third parties. Exercise caution before disclosing your personal information via these public venues (whether through public post or via direct messages) all of which you do at your own risk. If you do so, you may receive unsolicited emails or “spam.” Bennett cannot safeguard the privacy of personal information that is disclosed and can be viewed or accessed online in this manner.Personal information you provide to Bennett via third party communication platforms may be combined with any of your personal information Bennett may already have subject to this Notice.

Links & Third Party Sites. The Website may contain links to third party websites that are not owned or controlled by Bennett. For instance, if you apply for Bennett Factory Financing or establish a Bennett Card Account, you may access the independent website of Bennett Motor Finance Corporation, U.S.A. or another third party. Bennett has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party website, which may collect both passive and personally identifiable information. In addition, Bennett will not and cannot censor or edit the content of any third party site. By using the Website, your expressly relieve Bennett from any and all liability arising from your use of any third party website. Accordingly, we encourage you to be aware when you leave the Bennett Website, and to read the terms and conditions and privacy policy of each other website that you visit.

Security.We take safeguarding your data seriously.We seek to use reasonable information security measures to help protect your personal information.Unfortunately, even though we take measures to protect your personal information, no data transmission or storage system can be guaranteed to be 100% secure.As a result, we cannot ensure or warrant the security of any information you transmit, and you do at your own risk. 

Children’s Online Privacy Protection. The Bennett Website complies with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying FTC regulation protects the privacy of children using the Internet. Bennett does not knowingly collect contact or personally identifiable information from children under 13. The Bennett Website is not intended to solicit information of any kind from children under 13, and is designed to block our knowing acceptance of any such information, wherever age related information is requested. It is possible that by fraud or deception we may receive information pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at

Should Bennett make changes to its Privacy Policy, we will publish an updated Notice to the Website, and/or attempt to further inform you via available contact information. 

If you have questions or concerns regarding the contents of this Notice or any related matters, please contact us at, or at the following address:

Bennett Marine, A Division of Yamaha Marine Systems, Inc.
c/o Yamaha Motor Corporation, U.S.A.
Attn: Privacy Manager
6555 Katella Avenue
Cypress, California 90630-5101